Steve Haslip (a former classmate and frequent collaborator) and I created this dimensional typographic phrase for William Safire’s column “On Language” in the New York Times Sunday Magazine. When Steve and I get together, we tend to revert to our eight-year old selves (it’s not that far to travel, trust me). If there’s a design problem that can be solved with the judicious use of robots, we’ve tried it. After combing through old issues, we decided to employ a non-digital solution that would stand in constrast to the austere and too-slick designs that dominated the column. The letterforms are constructed out of Lego bricks, Play-Doh, rubber snakes, a basketball and construction paper. Add to that some army men, a T-Rex and a tinsel ocean and you’ve got yourself a typographic Normandy Beach fit for the Old Gray Lady.